Class Presentations: Vineyard @ Hort Park

Date:  Sep 7, 2011

We have done our presentations of a case study of a new restaurant called Vineyard @ Hort Park.  Here are the full presentations.

We like the restaurant as the ambience is very nice.  I recently make another trip back to this restaurant, with my 2 young sons, and they love the children section.  So, we just leave the boys there playing with all sort of toys, and the grown ups just enjoyed our food.

We simply wanted to find out whether we love or hate this restaurant.  Whether you will bring your husband/wife, boy/girl friends to this restaurant.  This is a snapshot I took from a IOS game.  I think is called "Dinner Rush".

The tag line is "Wine, Bistro and Soul Food.  Hmmmm… "Soul Food"...

It should have lots of office crowds after the office hours as it is near Science Park, HP, Technopark, IDA, Amex, DBS, are all here.  It is also close the the University too.

Some nice photos of the bistro.  Also, it is located within a park/garden.  Very green.

The ambience is nice.  It serves Italian, French and Thai food.  And they seems to like the number 99, as there is only a maximum of 99 type of wine sold here, and sold at the maximum price of $99 per bottle.

It is an excellent location for restaurant.  If the owner did it properly. You cannot setup the restaurant based purely on Feng Shui, and then wait for customer to come.  Basically Feng Shui will ensure the location, the chi are all good in this area.  And then, you must have good food, good wine, and good marketing to make the business sustain.

There is a good article regarding "Dine and Whine"… so we make sure that this restaurant does not have too dim the light, to narrow the walk way, too tight seatings, too uncomfortable seatings, or too cold air-con and so on.

It is a place that sell wine.  Of course you can bring in your own wine, but they will charge $40 corkage.  Also, it has a variety of asian and western food.  So, you can have good pairing with the wine.

The food is OK.  But the best is "Snake River Wagyu Beef".  Must eat.  It is the most expensive dish.  $35.  What?  YES!  only $35.  Very good steak.  Melt in your mouth.

The dessert is really nice.  The lava cake and hazelnut crunch.

OK.  The service is something that they have to improve.  I think they are lack of man power.  Some are good, some are not so good.  These are some feedback from my wife as well as the 3 times I am there.  If the restaurant manager is there, i.e. Mr. Keshavan Nair.  He is good, he can recommend quite good wine pairing with your food.

The wine list is very simple.  It classified according to the red/white, wine style/taste and in ascending order for the prices.  It range from $41 to $99.

We started with this Chianti Riserva.  Taste it with our appetizer.

Then, the most expensive dish ($35) pair with the most expensive wine ($99).  Good pair.

Lastly, the dessert with a sweet Riesling Sauvignon Blanc.  They do not have dessert wine, but they have 3 sweet wines.  Not too bad.

The case study comes with a SWOT analysis.

As a result, we enjoy the food, the company, the wine and we approved this.

All have huge smile on our face.

Some extra info...

Creative Eateries Group and their restaurants.

 

The way how they do marketing… They will try to do a wine tasting every 2 weeks.

This is our Chianti...

Then, we ordered this from Scarpantoni Vineyard...

The Cab Ssuv.

Lastly, our Riesling Sauv. Blanc.

Enjoy...